Welcome!

I’m a curious, culture-obsessed marketer with experience at an award winning architecture firm and a top London hotel. I thrive on researching audience behaviour and market trends — especially in music, gaming, and subcultures that sit outside the mainstream.

I graduated with a First Class classification for my Media and Communication BA at the University of East London.

Whether I’m breaking down Gen Z engagement stats or exploring the weird and wonderful corners of the internet, I bring insight, creativity, and personality to every project.

If you’re after someone who can spot trends, strategise, or craft creative campaigns, I’d love to hear from you!

Discover The Mayo Man:

Click the button to read select pieces of work surrounding market & audience research.

my work

One of my video essays, discussing the influence of celebrities.